Marketing Channels

Brand: Cengage Learning
Product Category: Marketing

Product Name: Marketing Channels

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Marketing Channels
Features:

• Focus on Channels: The chapter opening vignettes stimulate the reader's interest with up-to-date examples that are relevant to today's students.
• Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies.
• Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model.
• Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition.
• Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field.

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